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Please briefly explain the "call to action" message. In other words, what did the appeal(s) ask the recipient to do other than send a donation?

"Call to action" refers to whether the appeal asks the recipient to do something other than make a donation that will help further the organization's cause. For example, an appeal for ABC Save the Elephants Campaign asks appeal recipients to not purchase ivory products along with a list of items that typically include ivory. Or, an environmental organization might include a petition for recipients to sign and mail to their elected representatives.